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Friday, September 23, 2011

Facebook: The Power of One Rocks the School House

Article first published as The Power of One Rocks The School House on Technorati.

“Sometimes the slightest things change the directions of our lives, the merest breath of a circumstance, a random moment that connects like a meteorite striking the earth. Lives have swiveled and changed direction on the strength of a chance remark.” ― Bryce Courtenay 

 The mere essence of what Bryce is talking about is what Facebook's Mark Zuckerberg envisions for his "Beast".  No, I'm not talking about his dog....that was showcased on Mark's Timeline at the F8 conference.  I'm talking about his invention that now some 800 million people use.  It's been recorded that in a single day, 1/2 a billion people use Facebook.  Now that is a beast. Mark's vision for the new Timeline is a serendipitous experience.

You can see what the power of one did in the history books. Soon, you can not only witness what the power of one will be in our future, but you can take part in affecting the future of others with the way your actions are grouped in Facebook's new one page summary of who you are and what you are doing on Timeline. With the introduction of Timeline, Ticker, the New Open Graph and the new developing apps at this year’s F8 conference, you actions on Facebook can be a vehicle of change to the power of 100,000 or who knows how many more.

The new one page Timeline will not only recap your life history on Facebook but allow you to interact in a new way with your friends.  Your cover page includes a small icon of your profile pic, but also a large image of what you feel represents you.  Mark's image was that of his dog, Beast and his girlfriend, Pricilla Chan. In the center will be a group of tiles that show what you are doing.  To the other side will be your Timeline recapping your life story. Uncle Zuck, as I heard one of the hosts call him, wants you to express who you are on this page and make it feel like home. Let me remind that you can bucket the type of friends that you have (close friends, family, acquaintances, subscribers) you can connect and share on a more personal level to those you care about and on a more professional level with those that you network with.

On that note, let's just say this F8 conference was filled with warm fuzzy feelings of babies, weddings, pets, Andy Sandberg, the fact that Mark loves to cook and even the topic of tears over Mario Bro's ticker on finding his first mushroom---o.k. Mark mentioned that he was brought to tears when he saw it come across the ticker.

The power of one is all it takes for change.  It's been happening century after century and will continue but this time with the use of Zuck Dawg's Law: The digital application of nouns and action verbs in the world of business that opens a porthole to a new way of understanding your friends, acquaintances and customers and allows for potential growth and discovery of the user. Let's just say Hollywood better get busy with a new version of School House Rock because Facebook rocked the house at F8.

I raise my glass to the future of pioneering the social way we do business as well as the way we stay connected with friends on the platform of Facebook. Clink! Clink!

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